principles of marketing final exam questions and answers

O Identifying the changing role of the consumer Identifying, and assessing the role of consumer behaviour marketing O the technological, economic, competitive, political, demographic and cultural influences on the practice of marketing Understand the main threats and opportunities in the marketing environment O The evolution of marketing from the production to the selling and recent marketing concept

ĝeveloping a broad definition of marketing and the marketing concept There will also be a comprehensive focus on the area of service marketing that has emerged as Western economies have moved away from manufacturing towards service dominated economies While this course imparts the traditional concepts of managing the marketing mix with a balanced focus on the consumer and the competitor it also examines more innovative and often more aggressive promotional techniques such as guerilla and viral marketing.

Furthermore, we will have the opportunity to analyze how the function of marketing has evolved over time driven by factors such as the changing nature of the consumer, globalization, technology and socio-cultural factors. Through a wealth of cases, examples, and readings, we will examine how important role marketing plays in the modern day organization. Students will be taken from an introduction to the role of marketing in the organization through the principle tools of marketing and finish the Course examining the ethical implications that marketing may have on the company. This particular marketing management course provides students with an introduction to the role of marketing and the principles and problems involved in developing marketing programs. As a result an understanding of the concepts and role of marketing management is fundamental to any business course. Marketing is arguably the prime business function as all business organizations survive upon a foundation of sales, without which there can be no production or any other managerial activity.

Principles of marketing final exam questions and answers